For Gispen, a Dutch interior and product design company it is interesting to show their products at a busy location like Schiphol airport. For this project I designed a ‘store’ where Gispen can show their products and where travelers or visitors of Schiphol can order Gispen products.
Gispen, set up in 1916 is a very solid, innovative and sustainable company which has a leading role in design world ever since. With respect for the past and a present no nonsense mentality they are curious and smart working on a better design world in the future.
Target and Concept vision - Through research I reached the target group containing open minded, investigative people full of life joy which I have called: the 'Life creators'. Due the fact that life creators are very busy, enterprising people, time is their most precious property, because it's something they give away, and never will get back! They want to use it wisely. It's all about the preciousness of time.
Target
Concept
Sketch modeling: how to translate 'the preciousness of time' into forms and materials?
Design - I have tried to translate preciousness and curiosity into the use of materials and shapes. From outside the shop it's meant to make the visitor curious about what's inside. As soon as you step into the dark, concrete massive tunnel you can see at the end light coming through the concrete. This special concrete makes the end of this tunnel very vulnerable.
Experience - When you are coming in the most perplex, vulnerable and narrow part of the tunnel, the illuminating tunnel transforms into a very light and bright glass box, which provides the feeling of freedom to the visitor. Hidden from crowded and boring Schiphol, the visitor can see an accurate selected number of products, out of the Gispen Collection. Experience the feeling of 'the preciousness of time'.
Floorplan
Sections
Materials
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